UBA Trends Day 2020

Strategy and vision are essential before you start. That's why we started with the question 'why?'. Why do you visit a physical event? Why does it meet your expectations and why doesn't it sometimes? Video is a logical route, but how do you bring something innovative to online networking? Based on this very question, we wrote down our own vision. UBA was impressed from the get to!

But what should such an online event look like? Organisations keep trying time after time to copy their offline vent into a digital environment. Often in a simple Zoom call, which just lacks the experience a visitor is looking for. With attention to detail, our strategy in mind and strong future perspective we created a design that represented the DNA of UBA.

DDMC, the trusted event partner of UBA, created an amazing virtual studio. Together with them and video partner ASP and UBA, we sat around the table to talk through the technical possibilities. Procurios started with developing the platform that would become the virtual Trends Day. With several innovative functionalities such as one-on-one chat, interactive polling and Call To Actions, we've created something unique in Belgium.

"But how can we make it better?". Good isn't always great, so we kept looking for areas to improve upon. Everything had to be perfect, from the stability of our platform, to design changes and new, innovative functionalities. Additionally, we introduced a 'Contingency Plan' that clearly stated what should happen in case of an emergency. And thus, with several days to go, the Trends Day 2020 was ready for take-off. UBA (and Procurios, DDMC and ASP!) could finally relax, sit back and look forward to that magical moment on September 17th!