UBA

Because of Procurios our members/visitors receive personalised content, tailored to their interests; both on our website and in mailings. This leads to twice the engagement on emails.

Grégory Marchandise Digital Manager - Expert Content Marketing | Marketing Technology at UBA

UBA and Procurios

A close collaboration with amazing results!

Insight into the preferences of your users

By applying personalised communication, UBA has seen a significant increase of engagement

Tailor made content

Members open more mailings than ever before. That’s because the content is tailored just for them!

200 - 300% more engagement

Not only are members more involved than before, the number of website visitors is higher too!

Twice the engagement on emails

“Because of Procurios our members/visitors receive personalised content, tailored to their interests; both on our website and in mailings. This leads to twice the engagement on emails.” - Grégory Marchandise (Digital Manager - Expert Content Marketing)

twice the clicks
Personalised content
Higher opening rate

Insight into the engagement of members

“Thanks to Procurios we now have an insight into the engagement of our members, allowing us to show them the value of a membership.” - (Kristin Hanon Sales & Loyalty Manager)

Engagement
Targeted actions
Showcase value

An optimal service to our members

“UBA transformed into an agile organisation that works around 12 knowledge domains. In part thanks to our strategic partner Procurios we can offer an optimal service to our members.” - Mia Venken (COO - Expert B2B)

Agile organisation
12 knowledge domains
One point of focus

Through the roof

The engagement of UBA's audience has improved significantly

Feature vergelijking
Features	When using Procurios
Opening rate Number of times a mailing is opened	170%
Click through rate Number of times a receiver clicks on a mailing	200%
Website visits Number of times the UBA website is visited	300%