Still have questions about Marketing Automation from Procurios? I'd be happy to help you discover if it's right for you
From doubter to fan
Reach people who are not yet convinced of your social contribution. Turn your target audience into fans step by step, so that you can make a greater impact together.
Take your relations on a journey
With Marketing Automation from Procurios you build journeys that closely match the needs and preferences of your target group. This makes your fundraising or member retention a lot easier!
A selection of the features: This is how Marketing Automation works
Choose your target group and map out the journey they will make. What option do you offer them after registering for the newsletter or requesting a brochure? By setting up personal journeys, your relations are automatically given the next step to become further involved with your charity or association.
1.
Trigger alert!
Trigger alert! Fortunately, triggers can also be very positive. Registrations on your website, profile changes or donations immediately send a message: start a journey!
2.
As personalized as possible
Who gets which email? With the extensive filter options you ensure that your emails match the situation of your members and donors.
3.
Perfect timing
Do you mainly reach your members on working days? Or are your emails better read at the weekend? Should Sunday be excluded? You determine the time window yourself.
4.
Increase engagement
Activate the journey, have a cup of coffee and watch the involvement of members and donors increase.
Examples: What do you want to do with Marketing Automation?
Someone has joined your association! A big step. However, there are still some steps between starting a membership and becoming actively involved. Take someone with a handy journey through all the possibilities to be involved. Has anyone already registered for an activity in the meantime? With the if/else option you ensure that that person receives a different email than the person who has not yet taken any further steps.
You are going to raise funds for a new project. And experience shows: one call is often not enough. That's why you want to be able to remind people who haven't donated yet. By setting up a journey you can automatically send a follow-up email when someone has not donated to the project after, for example, three weeks. Has anyone donated yet? Then you send out a call to inform friends about the campaign.
Let your relations know that you appreciate them. With an email on or around their birthday or a warm offer for volunteers celebrating an anniversary. By setting up emails based on a 'repeating date', you no longer have to worry about sending these emails (daily).
Has someone not made any changes to their profile in a long time? By setting up a journey to clean up profile data, you can easily keep your CRM up to date.
Why Procurios?: 3 reasons why our customers choose Marketing Automation
🌳
For social organizations
Foster greater engagement and focus on attracting new members and donors
💙
Data-driven but still personal
Our platform works for you, while you add the personal touch
🌤️
Secure in the European cloud
Your data is stored in the Netherlands, but accessible to you anywhere
Curious to Learn More?
Our business development team is ready to help you explore, with no obligation, how Procurios can align perfectly with your organization's needs.
FAQ: Frequently Asked Questions about Marketing Automation
Marketing Automation is software that automates marketing communication based on the behaviour and preferences of your audience. For associations and nonprofits, this means things like automatically sending a welcome email to new members, a reminder when a membership is about to expire, or a thank-you message after a donation. With Marketing Automation from Procurios, you build email journeys that automatically reach the right person, at the right time, with the right message.
Marketing Automation helps you engage contacts step by step with your organisation. New members automatically receive an onboarding journey that introduces them to your association. Donors get a personalised update about the impact of their gift at just the right moment. And when a membership is at risk of lapsing, you can automatically trigger a renewal campaign. This way, you increase engagement without having to send every email manually.
Yes, Procurios Marketing Automation is a fully-fledged European alternative. All data is stored in the European cloud (hosted in the Netherlands), which means you can comply with GDPR. Unlike American platforms, you don't have to worry about legislation such as the US CLOUD Act. Additionally, Procurios is purpose-built for associations and nonprofits, whereas tools like HubSpot and ActiveCampaign are designed for commercial businesses. You get support in your language from a team that understands your sector.
You can set up journeys yourself using the editor in Procurios. You add steps onto the canvas, configure triggers, and set the timing. No technical expertise is required. However, it is important to test your journeys thoroughly before activating them. If you need help with more complex flows, you can call on the consultants at Procurios.
In Procurios, you can see exactly how many people go through a journey, which emails are opened, and which links are clicked. By adding goals to your journey, you also measure conversions, such as the percentage of recipients who actually donate or sign up for an event. You can also run A/B tests by splitting your audience, so you can discover which email variant performs best. These insights help you continuously improve your communication.
Marketing Automation is fully integrated into the Procurios platform. You use data from the CRM to segment your audience, pull content from your website (CMS), promote events from Meetings & Events, and reach out to donors via Donations. Because everything is in one platform, you don't need to export or import data. Changes in the CRM are immediately available in your journeys.
Procurios stores all data in the European cloud (hosted in the Netherlands). Your data never leaves Europe. The platform fully complies with GDPR and takes into account Dutch and Belgian regulations regarding electronic communication. You can easily configure who may and may not receive emails, ensuring you always work compliantly.
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Why Procurios?: Discover the benefit of an all-in-one platform
When you choose Marketing Automation from Procurios, you choose an integrated product. What benefit do you get from that? We would like to summarize this for you:
| Features | Marketing Automation from Procurios |
|---|---|
| Customized emails thanks to full integration with our CRM Filter the right relations, address them personally thanks to field codes and add conditional content | Available |
| Intuitive email builder with templates in your corporate identity Prepare your templates using the Template Generator and start building | Available |
| Integrated with your own website or special campaign website(s) Automatically load content from your weblog, meeting or community and avoid duplication of work | Available |
| Easily comply with regulations Easily set who can and cannot receive email, so you can comply with communications and privacy legislation (GDPR) in the Netherlands and Belgium | Available |
| Measuring the effects of a journey Which links in your emails work well? How often are they opened? And did this step in a journey lead to a donation or registration? | Available |
| Help and support from the Netherlands and Belgium Our support team is always there for you | Available |
| A little better every month Once every four weeks there is a new release with all updates and improvements | Available |
| Dashboards with campaign results Get even better insight into the results of your fundraising actions with Insights | Add-on |
| Measuring and valuing relationship commitment Rate the behavior of your members and donors with EngagementScore and create journeys based on the level of engagement | Add-on |
| Consultants and designers at your disposal Our implementation consultants and interaction designers will help to set you up for success | Add-on |
Knowledge Base: Increase the engagement with your social organization
Get Marketing Automation Right: 4 Critical Safeguards
Your Association's Website: Powering Your Mission Forward
Creating an Effective Advisory Committee for Your Online Community
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