UBA Trends Day 2020
Let us take you on the journey that led us to a great online Trends Day 2020!
- Procurios platform
- Close collaboration
- Guaranteed success
The Challenge: From offline to online
During the COVID-19 lockdown, our loyal customer UBA came to us with a pressing issue at hand; "How can we turn our great physical event into an online experience?" Procurios said "... Challenge Accepted!"
Success formula: The ingredients
We answer the why? Why do people visit your event and why is it so great?
Visual, techinical and functional design that is based on the strategy
Execution and optimisation
The development and implemenation of the predefined design. Improving targets and conversions based on acutal numbers and user feedback
Procurios, UBA, DDMC and ASP
Only when every single ingredient is present, can you guarantee success. In close collaboration with event organiser DDMC, video producer ASP and UBA themselves, everything just came into sync.
Strategy and vision are essential before you start. That's why we started with the question 'why?'. Why do you visit a physical event? Why does it meet your expectations and why doesn't it sometimes? Video is a logical route, but how do you bring something innovative to online networking? Based on this very question, we wrote down our own vision. UBA was impressed from the get to!
- Inspiring video content
- An amazing experience
- Networking with peers
- Visitor experience
- Pre, during and post event journey
But what should such an online event look like? Organisations keep trying time after time to copy their offline vent into a digital environment. Often in a simple Zoom call, which just lacks the experience a visitor is looking for. With attention to detail, our strategy in mind and strong future perspective we created a design that represented the DNA of UBA.
- UBA's DNA
- Modern, tight and functional
- Chat with peers
- Mobile friendly
- Visibility for partners
- Visibility for speakers
- Picture-in-picture video
A tangible result
DDMC, the trusted event partner of UBA, created an amazing virtual studio. Together with them and video partner ASP and UBA, we sat around the table to talk through the technical possibilities. Procurios started with developing the platform that would become the virtual Trends Day. With several innovative functionalities such as one-on-one chat, interactive polling and Call To Actions, we've created something unique in Belgium.
- Technical excellence
- Reliable, stable platform
- Chat function
- Call To Actions in livestream
- One-to-one chat based on interesest
- Picture-in-picture video
- UBA's very own Netflix
"But how can we make it better?". Good isn't always great, so we kept looking for areas to improve upon. Everything had to be perfect, from the stability of our platform, to design changes and new, innovative functionalities. Additionally, we introduced a 'Contingency Plan' that clearly stated what should happen in case of an emergency. And thus, with several days to go, the Trends Day 2020 was ready for take-off. UBA (and Procurios, DDMC and ASP!) could finally relax, sit back and look forward to that magical moment on September 17th!
- Contingency Plan
- Stress Test
- Support team stand-by
- Thorough analysis
- Strong collaboration and coordination
- Thinking together with UBA
Only positives!: The result?
Are you planning your own online event?
Don't make the same mistake as others and make sure it's a real experience. Get in touch and we'll work out an experience that lasts!