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Knowledge base: Some interesting articles to start you off

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Name Vendor Description Expiry
_dc_gtm_* Google Used to monitor number of Google Analytics server requests 1 minute
_ga Google ID used to identify users 2 years
_ga_* Google ID used to identify users 2 years
_gali Google

Used by Google Analytics to determine which links on a page are being clicked

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Tracking 13 cookies

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Name Vendor Description Expiry
_fbc Facebook Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers 2 years
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Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers

 4 months
_gac_* Google Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. 90 days
_gcl_au Google Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. 3 months
_gcl_aw Google

Google uses cookies for advertising, including serving and rendering ads, personalizing ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads.

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Google uses cookies for advertising, including serving and rendering ads, personalizing ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads.

 90 days
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li_adsId LinkedIn

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 5 months
li_fat_id LinkedIn

Indirect ID for LinkedIn users to track conversions and for retargeting and analytics.

 30 days
mod_campaign_profile_id Procurios Identify visitors so that actions can be linked to a user as soon as he or she makes himself known 6 months
mod_lead_generation_profile_uuid Procurios Identify visitors so that actions can be linked to a user as soon as he or she makes himself known 1 year
pbVisitorID Procurios Identification of returning visitors 1 year

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