13 August 2018 at 15:45
Hoe bereik ik nieuwe leden (2/3)
4 July 2018 at 15:31
From scrolling to connecting
Enhance the relevance of your email newsletters through personalization. Ensure your members and donors feel seen through your emails and inspire them to greater engagement.
Build Engagement: Emails with value
Attention to what really matters is scarce. That's why you want to do everything you can to keep the attention of your relations. With Mailings from Procurios you can tailor email newsletters to the personal preferences of your members, donors and volunteers.
Personalisation
Show the right content to the right person. Personalise your emails based on interests of the user.
Create mailings faster
Through several integrations, such as the CMS, you've never created mailings this fast!
Higher opening rates
Keep your audience involved by only showing them news that meets their interests and fits their preferences.
Choose Integration: Procurios Mailings versus Mailchimp
When selecting an email marketing platform, finding the perfect fit for your organization is crucial. Procurios Mailings stands out from Mailchimp with distinct advantages for organizations that prioritize data privacy compliance, seamless system integration, and responsive local support. Our solution is specifically designed to meet European business needs while delivering powerful marketing capabilities.
| Features | Procurios Mailings | Mailchimp |
|---|---|---|
| Data storage within Europe Comply with GDPR and reduce your dependency on American providers thanks to our data servers hosted in the Netherlands | Available | Not available |
| Beautiful templates Enable staff and volunteers to succeed with flexible yet not overly complex templates. Easy to set up with the generator, expandable by our interaction designers | Available | Available |
| Personalization based on user interests Procurios offers extensive personalization options, such as displaying content that aligns with users' interests, which can lead to higher engagement | Available | Limited |
| Comprehensive statistics and click overlay Optimize your mailings based on relevant data | Available | Available |
| Full CMS integration Insert blog article introductions (including photo and button) with a single click: no more copying and pasting required | Available | Not available |
| Support from the Netherlands and Belgium Easily contact our support team and/or submit new requests through My Procurios | Available | Not available |
| Current data in your CRM Newsletter subscriptions and unsubscriptions are automatically processed in the CRM, eliminating the need for exports and imports | Available | Exports or API |
| Automatic follow-up on opened/unopened mailings With Procurios Marketing Automation, create email journeys based on your contacts' behavior and preferences | Add-on Product | Add-on Product |
| EngagementScore for organizations Are employees of your affiliated organizations reading your emails? Is engagement increasing or decreasing? Gain insight with EngagementScore | Add-on Product | Not available |
| Price | ||
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Statistics in Click-Overlay
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Exports
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Schedule mailings
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Easy unsubscribe
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Testing
Visualise how recipients read a mailing or newsletter with a click overlay. This allows you to understand where visitors click and how often they click on certain links.
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Create a selection from sent mailings
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Autologin-link
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Design
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Based on time zones
In the statistics you have plenty of variables (what visitors clicked on what links etc.). Create a selection of a specific group of recipients of a sent mailing and retarget them.
Weblog: Betere mailings maken?
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