Marketing Automation is software that automates marketing communication based on the behaviour and preferences of your audience. For associations and nonprofits, this means things like automatically sending a welcome email to new members, a reminder when a membership is about to expire, or a thank-you message after a donation. With Marketing Automation from Procurios, you build email journeys that automatically reach the right person, at the right time, with the right message.

Marketing Automation helps you engage contacts step by step with your organisation. New members automatically receive an onboarding journey that introduces them to your association. Donors get a personalised update about the impact of their gift at just the right moment. And when a membership is at risk of lapsing, you can automatically trigger a renewal campaign. This way, you increase engagement without having to send every email manually.

Yes, Procurios Marketing Automation is a fully-fledged European alternative. All data is stored in the European cloud (hosted in the Netherlands), which means you can comply with GDPR. Unlike American platforms, you don't have to worry about legislation such as the US CLOUD Act. Additionally, Procurios is purpose-built for associations and nonprofits, whereas tools like HubSpot and ActiveCampaign are designed for commercial businesses. You get support in your language from a team that understands your sector.

You can set up journeys yourself using the editor in Procurios. You add steps onto the canvas, configure triggers, and set the timing. No technical expertise is required. However, it is important to test your journeys thoroughly before activating them. If you need help with more complex flows, you can call on the consultants at Procurios.

In Procurios, you can see exactly how many people go through a journey, which emails are opened, and which links are clicked. By adding goals to your journey, you also measure conversions, such as the percentage of recipients who actually donate or sign up for an event. You can also run A/B tests by splitting your audience, so you can discover which email variant performs best. These insights help you continuously improve your communication.

Marketing Automation is fully integrated into the Procurios platform. You use data from the CRM to segment your audience, pull content from your website (CMS), promote events from Meetings & Events, and reach out to donors via Donations. Because everything is in one platform, you don't need to export or import data. Changes in the CRM are immediately available in your journeys.

Procurios stores all data in the European cloud (hosted in the Netherlands). Your data never leaves Europe. The platform fully complies with GDPR and takes into account Dutch and Belgian regulations regarding electronic communication. You can easily configure who may and may not receive emails, ensuring you always work compliantly.