Marketing Automation is a technique that automates marketing activities based on the behavior of your target audience. It helps you reach the right person, at the right time, with the right message. With Procurios' Marketing Automation product, you can set up personalized email journeys that are automatically sent when someone performs a specific action.

With a good onboarding journey, you can quickly familiarize new members with your association. Then you can automatically send relevant content based on their interests, which increases engagement. For existing members, you can set up renewal journeys that emphasize the importance of their membership. This way, you turn doubters into real fans.

You can easily set up journeys yourself using Procurios' user-friendly interface. It is important to thoroughly test your journeys. Of course, you can always call on our consultants if you need some extra help setting up more complex journeys.

Within the platform, you can easily see how many people complete a journey, which emails they click on, and which content they're interested in. These insights help you continuously improve your communication. This allows you to make data-driven decisions about your marketing and communication.

Marketing Automation is fully integrated into the Procurios Platform. You can easily use data from your CRM to segment your audience, promote events from Meetings & Events, or approach donors from Donations for your fundraising. This seamless integration saves time and ensures consistent communication.