Case: World Federation of Advertisers

Many organisations think that they're unique and that off-the-shelf software such as Procurios will limit them. But in fact, it's the opposite!

Stephan Loerke CEO at World Federation of Advertisers

December 2020: World Federation of Advertisers

WFA helps its members improve the effectiveness and efficiency of their marketing communication through benchmarking and sharing knowledge, experiences, and insights.

  • +7.000 marketeers and policy professionals in the WFA network
  • +80 meetings annually
  • 90% of global communications is spent by WFA members
  • 16 industry sectors are represented by WFA members

Fits our organisation

"Procurios fits our organisation like a glove. The effort required to manage the tool and maintain the data also fits the effort of the WFA staff. More advanced tools require too much effort from a team to use them.„ - Stephan Loerke, Chief Executive Officer of WFA.

  • Little effort to manage data
  • Personalised content
  • Proactive approach

Work more efficiently

"By working more efficiently, WFA not only saves time, but also energy. We can finally invest more time and resources into our members.„ 

Complexity is detrimental

"Our previous solution (Microsoft Dynamics CRM) was more complex, but never met the needs of our association. Today, everybody and everythings works in perfect harmony.„ 

All-in-one Platform

"We were hesitant to harbor everything in one integrated system at just one supplier, but the benefits we're enjoying now could never be possible with stand-alone systems (we didn't realise that at first).„ 

Proactive approach

"Before working with Procurios, we acted reactively towards our members. With a practical and insightful database such as Procurios, we finally work proactively. That creates a better bond with our members and we're closer to reality.„ - Stéphane Arnhem, Database Manager

  • 360 degrees
  • Insight into member engagement
  • Proactive communication

Transparency is invaluable

“Procurios was the first supplier that dared to say 'no' whenever they disagreed with a possible solution. That transparency was invaluable for us when choosing for Procurios as a partner.„ - Claire Mullen, Director of Member Services

  • Clear communication
  • Thinking partner
  • Consultancy Add-on
  • Professionally stubborn
1

Made for associations

All essential tasks of the entire team are manageable, insightful and fit seamlessly into our work processes. 

2

Supporting

A partner that thinks along sides you and dares to say 'no' helps our organisation to be more progressive.

3

Higher engagement

With Engagement Score WFA understands the engagement and loyalty of its members. We can now work proactively on keeping our audience engaged.

Are you building engagement too?

With Procurios for associations, you gain more than just insight into your membership base—you create deeper engagement. Discover the difference yourself!

Get started Discover our products

Customer stories: This is what our customers think of the Procurios platform

Marjan Sewradj at KNCV

We have a complex membership administration and many parties said Procurios could help us. That proved to be true!

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Marjan Sewradj Membership Administrator at KNCV

Stephan Loerke at World Federation of Advertisers

Many organisations think that they're unique and that off-the-shelf software such as Procurios will limit them. But in fact, it's the opposite!

Profile picture of Stephan Loerke
Stephan Loerke CEO at World Federation of Advertisers

Vincent Stoops at Davidsfonds

Procurios has both the technical knowledge and business insight to understand what our organization needs

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Vincent Stoops Deputy Director at Davidsfonds

Liesbeth Baldee at Harteraad

Procurios proved to be the right match not only because of its affordable software and capabilities, but also because the system turned out to be very accessible to use.

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Liesbeth Baldee Office Manager at Harteraad

Jeffrey Teggelove at VODN

Thanks to the Procurios platform, we can now do much more ourselves, primarily focused on communication with our members: sending invitations, organizing meetings, reserving spaces, etc.

Profile picture of Jeffrey Teggelove
Jeffrey Teggelove General Secretary at VODN

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