Back to meeting overview
Afbeelding bij Webinar

Je website staat, maar zoekgedrag verandert…

Tuesday, 9 June 2026 from 14:30 to 15:30

De manier waarop mensen websites vinden en gebruiken verandert razendsnel. Door de opkomst van AI-zoekmachines zoals ChatGPT, Claude en Google AI Search én veranderingen in social media, is een sterke webstrategie belangrijker dan ooit.

In dit webinar ontdek je hoe jouw non-profitorganisatie online zichtbaar én overtuigend blijft in deze nieuwe realiteit.

Wat ga je leren?

  • Hoe je jouw website vindbaar maakt voor AI-zoekmachines (SEO & GEO)

  • Hoe je leden, donateurs en vrijwilligers werft via je website

  • Waarom bezoekers minder vaak komen en hoe je ze juist beter converteert

  • Hoe je je website afstemt op gedrag van bezoekers (meten = weten)

  • Waarom een website nooit “af” is en hoe je continu blijft verbeteren

  • Het belang van een duidelijke merkbelofte en sterke positionering

  • Hoe je bezoekers concreet in beweging krijgt (handelingsperspectief)

Praktijk uit de non-profitsector

Marketeer Jan Willem Janse (Procurios) deelt tijdens dit webinar praktische inzichten en voorbeelden uit de non-profitsector die je direct kunt toepassen. Na afloop van zijn presentatie is er ruimte voor het stellen en beantwoorden van vragen.

Hierna gaat Robert de Bruijn (Procurios) in gesprek met een van de klanten van Procurios over het proces richting een nieuwe website die impact maakt. 

Voor wie?

Dit webinar is voor iedereen die nadenkt over het zichtbaar maken en zichtbaar houden van de organisatie waarbij men werkt of een vrijwillige rol bekleedt.  

👉 Meld je aan en ontdek hoe jouw website wél werkt in het tijdperk van AI

Cookies on our website

This website uses cookies to function properly. If you want to change which cookies we may use, you can change your cookie settings. More information is available in our cookie statement.

Cookie settings

Essential cookies 14 cookies

You receive strictly necessary cookies, because they are necessary for the proper functioning of this website. You cannot disable these cookies.
Name Vendor Description Expiry
CONSENT Google Google cookie consent tracker 20 years
PBSESSION Procurios Saves the visitor's preferences for the current session 2 hours
PREF Google This cookie stores your preferences and other information, in particular preferred language, how many search results you wish to be shown on your page, and whether or not you wish to have Google’s SafeSearch filter turned on. 8 months
ProBaseUserLanguage Procurios Saves the visitor's language preference 1 year
SOCS Google Stores a user's state regarding their cookies choices 13 months
YSC Google

Registers a unique ID to keep statistics of what videos from YouTube the user has seen.

 Session
accept-cookies Procurios

Saves the visitor's cookie preferences (depricated)

 1 year
cachekey Procurios Prevents logged in users from seeing a cached site 1 month
pb-sa-* Procurios Maintains control over access to the website Current session
pbSurvey* Procurios Keeps track of whether or not a non-logged-in visitor has completed a survey 1 year
pbTrackId* Procurios Identification of logged in users 1 month
probase_notice Procurios Stores whether there is a notification for the user 1 day
procurios-consent Procurios Saves the visitor's cookie consent 6 months
rememberDevice2FA* Procurios Stores whether it is a trusted device for 2FA Variable

Preferences 1 cookies

This website stores your preferences so they can be applied during your next visit.
Name Vendor Description Expiry
platformCalculator Procurios Saves the entered values ​​of the price calculator 1 week

Analysis 6 cookies

This website analyses how it is being used, so that its functionality can be amended and improved. The data collected is anonymous.
Name Vendor Description Expiry
_dc_gtm_* Google Used to monitor number of Google Analytics server requests 1 minute
_ga Google ID used to identify users 2 years
_ga_* Google ID used to identify users 2 years
_gali Google

Used by Google Analytics to determine which links on a page are being clicked

 30 seconds
_gat* Google Used to monitor number of Google Analytics server requests when using Google Tag Manager 1 minute
_gid Google ID used to identify users for 24 hours after last activity 24 hours

Tracking 14 cookies

This website analyses your visit, so its content can be tailored to your needs.
Name Vendor Description Expiry
VISITOR_INFO1_LIVE Google Tries to estimate the users' bandwidth on pages with integrated YouTube videos. Also used for marketing 179 days
_fbc Facebook Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers 2 years
_fbp Facebook

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers

 4 months
_gac_* Google Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. 90 days
_gcl_au Google Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. 3 months
_gcl_aw Google

Google uses cookies for advertising, including serving and rendering ads, personalizing ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads.

 90 days
_gcl_gs Google

Google uses cookies for advertising, including serving and rendering ads, personalizing ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads.

 90 days
_li_id* Leadinfo

These cookies enable us to get insights about the business use of our website, based on IP addresses of the website visitors. This cookie helps us know if you are a firsttime visitor or a recurring visitor. 

 1 year
_li_ses* Leadinfo

These cookies enable us to get insights about the business use of our website, based on IP addresses of the website visitors.

 1 year
li_adsId LinkedIn

The LinkedIn Ads ID (li_adsid) is used to support conversion tracking. This ID only applies to website traffic from outside the EU, EEA, Quebec and British territories. When a member revisits a website with an Insight Tag after the event, a new LinkedIn Ads ID is generated.

 5 months
li_fat_id LinkedIn

Indirect ID for LinkedIn users to track conversions and for retargeting and analytics.

 30 days
mod_campaign_profile_id Procurios Identify visitors so that actions can be linked to a user as soon as he or she makes himself known 6 months
mod_lead_generation_profile_uuid Procurios Identify visitors so that actions can be linked to a user as soon as he or she makes himself known 1 year
pbVisitorID Procurios Identification of returning visitors 1 year

External 0 cookies

This website makes use of external functionalities such as social media sharing options.

No cookies found