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Afbeelding bij Webinar

Je website staat, maar zoekgedrag verandert…

Tuesday, 9 June 2026 from 14:30 to 15:30

De manier waarop mensen websites vinden en gebruiken verandert razendsnel. Door de opkomst van AI-zoekmachines zoals ChatGPT, Claude en Google AI Search én veranderingen in social media, is een sterke webstrategie belangrijker dan ooit.

In dit webinar ontdek je hoe jouw non-profitorganisatie online zichtbaar én overtuigend blijft in deze nieuwe realiteit.

Wat ga je leren?

  • Hoe je jouw website vindbaar maakt voor AI-zoekmachines (SEO & GEO)

  • Hoe je leden, donateurs en vrijwilligers werft via je website

  • Waarom bezoekers minder vaak komen en hoe je ze juist beter converteert

  • Hoe je je website afstemt op gedrag van bezoekers (meten = weten)

  • Waarom een website nooit “af” is en hoe je continu blijft verbeteren

  • Het belang van een duidelijke merkbelofte en sterke positionering

  • Hoe je bezoekers concreet in beweging krijgt (handelingsperspectief)

Praktijk uit de non-profitsector

Marketeer Jan Willem Janse (Procurios) deelt tijdens dit webinar praktische inzichten en voorbeelden uit de non-profitsector die je direct kunt toepassen. Na afloop van zijn presentatie is er ruimte voor het stellen en beantwoorden van vragen.

Hierna gaat Robert de Bruijn (Procurios) in gesprek met een van de klanten van Procurios over het proces richting een nieuwe website die impact maakt. 

Voor wie?

Dit webinar is voor iedereen die nadenkt over het zichtbaar maken en zichtbaar houden van de organisatie waarbij men werkt of een vrijwillige rol bekleedt.  

👉 Meld je aan en ontdek hoe jouw website wél werkt in het tijdperk van AI

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