World Federation of Advertisers

"Many organisations think that they're unique and that off-the-shelf software such as Procurios will limit them. But in fact, it's the opposite!" - Stephan Loerke, CEO

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WFA helps its members deliver responsible and effective marketing communications

+7.000 marketeers and policy professionals in the WFA network
+80 meetings annually
90% of global communications is spent by WFA members
16 industry sectors are represented by WFA members

Fits our organisation

"Procurios fits our organisation like a glove. The effort required to manage the tool and maintain the data also fits the effort of the WFA staff. More advanced tools require too much effort from a team to use them.„ - Stephan Loerke, Chief Executive Officer of WFA.

Little effort to manage data
Personalised content
Proactive approach

Work more efficiently

"By working more efficiently, WFA not only saves time, but also energy. We can finally invest more time and resources into our members.„

Complexity is detrimental

"Our previous solution (Microsoft Dynamics CRM) was more complex, but never met the needs of our association. Today, everybody and everythings works in perfect harmony.„

All-in-one Platform

"We were hesitant to harbor everything in one integrated system at just one supplier, but the benefits we're enjoying now could never be possible with stand-alone systems (we didn't realise that at first).„

Proactive approach

"Before working with Procurios, we acted reactively towards our members. With a practical and insightful database such as Procurios, we finally work proactively. That creates a better bond with our members and we're closer to reality.„ - Stéphane Arnhem, Database Manager

360 degrees
Insight into member engagement
Proactive communication

Transparency is invaluable

“Procurios was the first supplier that dared to say 'no' whenever they disagreed with a possible solution. That transparency was invaluable for us when choosing for Procurios as a partner.„ - Claire Mullen, Director of Member Services

Clear communication
Thinking partner
Consultancy Add-on
Professionally stubborn

Made for associations

All essential tasks of the entire team are manageable, insightful and fit seamlessly into our work processes.

Supporting

A partner that thinks along sides you and dares to say 'no' helps our organisation to be more progressive.

Higher engagement

With Engagement Score WFA understands the engagement and loyalty of its members. We can now work proactively on keeping our audience engaged.