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Case: World Federation of Advertisers
Many organisations think that they're unique and that off-the-shelf software such as Procurios will limit them. But in fact, it's the opposite!
Stephan Loerke
CEO at World Federation of Advertisers
December 2020: World Federation of Advertisers
WFA helps its members improve the effectiveness and efficiency of their marketing communication through benchmarking and sharing knowledge, experiences, and insights.
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+7.000 marketeers and policy professionals in the WFA network
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+80 meetings annually
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90% of global communications is spent by WFA members
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16 industry sectors are represented by WFA members
Fits our organisation
"Procurios fits our organisation like a glove. The effort required to manage the tool and maintain the data also fits the effort of the WFA staff. More advanced tools require too much effort from a team to use them.„ - Stephan Loerke, Chief Executive Officer of WFA.
- Little effort to manage data
- Personalised content
- Proactive approach
Work more efficiently
"By working more efficiently, WFA not only saves time, but also energy. We can finally invest more time and resources into our members.„
Complexity is detrimental
"Our previous solution (Microsoft Dynamics CRM) was more complex, but never met the needs of our association. Today, everybody and everythings works in perfect harmony.„
All-in-one Platform
"We were hesitant to harbor everything in one integrated system at just one supplier, but the benefits we're enjoying now could never be possible with stand-alone systems (we didn't realise that at first).„
Proactive approach
"Before working with Procurios, we acted reactively towards our members. With a practical and insightful database such as Procurios, we finally work proactively. That creates a better bond with our members and we're closer to reality.„ - Stéphane Arnhem, Database Manager
- 360 degrees
- Insight into member engagement
- Proactive communication
Transparency is invaluable
“Procurios was the first supplier that dared to say 'no' whenever they disagreed with a possible solution. That transparency was invaluable for us when choosing for Procurios as a partner.„ - Claire Mullen, Director of Member Services
- Clear communication
- Thinking partner
- Consultancy Add-on
- Professionally stubborn
1
Made for associations
All essential tasks of the entire team are manageable, insightful and fit seamlessly into our work processes.
2
Supporting
A partner that thinks along sides you and dares to say 'no' helps our organisation to be more progressive.
3
Higher engagement
With Engagement Score WFA understands the engagement and loyalty of its members. We can now work proactively on keeping our audience engaged.
Are you building engagement too?
With Procurios for associations, you gain more than just insight into your membership base—you create deeper engagement. Discover the difference yourself!
Customer stories: This is what our customers think of the Procurios platform
Annette Veltman at Multiple Sclerosis Association Netherlands
All in all, our membership administration has become much more accurate
Annette Veltman
Volunteer coordinator
at Multiple Sclerosis Association Netherlands
Karin Burghouwt at Royal VEMW
By working so intensively with the Procurios team, we gained a lot of insight into how to begin, where to invest valuable time, and discovering what's truly necessary and what isn't.
Karin Burghouwt
Secretary association affairs
at Royal VEMW
Nynke de Monchy at Parkinson Vereniging
In the end, we not only have a new CRM and website, but we also purchased the other products for associations, which means we now have a completely integrated system.
Nynke de Monchy
Communications
at Parkinson Vereniging
Sophie Bijloos at NVZD
We work well together, Procurios seeks the best quality, thinks along with you, and the system is easy to use.
Sophie Bijloos
Policy Officer
at NVZD
Stephan Loerke at World Federation of Advertisers
Many organisations think that they're unique and that off-the-shelf software such as Procurios will limit them. But in fact, it's the opposite!
Stephan Loerke
CEO
at World Federation of Advertisers
Gieneke Flohr at ChristenUnie
Because we now have all the information in one system, much more can be done automatically.
Gieneke Flohr
functional administrator
at ChristenUnie
Liesbeth Baldee at Harteraad
Procurios proved to be the right match not only because of its affordable software and capabilities, but also because the system turned out to be very accessible to use.
Liesbeth Baldee
Office Manager
at Harteraad
More stories…
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