World Federation of Advertisers

"Many organisations think that they're unique and that off-the-shelf software such as Procurios will limit them. But in fact, it's the opposite!" - Stephan Loerke, CEO

WFA helps its members deliver responsible and effective marketing communications

  • +7.000 marketeers and policy professionals in the WFA network
  • +80 meetings annually
  • 90% of global communications is spent by WFA members
  • 16 industry sectors are represented by WFA members

Fits our organisation

"Procurios fits our organisation like a glove. The effort required to manage the tool and maintain the data also fits the effort of the WFA staff. More advanced tools require too much effort from a team to use them.„ - Stephan Loerke, Chief Executive Officer of WFA.

  • Little effort to manage data
  • Personalised content
  • Proactive approach

Work more efficiently

"By working more efficiently, WFA not only saves time, but also energy. We can finally invest more time and resources into our members.„ 

Complexity is detrimental

"Our previous solution (Microsoft Dynamics CRM) was more complex, but never met the needs of our association. Today, everybody and everythings works in perfect harmony.„ 

All-in-one Platform

"We were hesitant to harbor everything in one integrated system at just one supplier, but the benefits we're enjoying now could never be possible with stand-alone systems (we didn't realise that at first).„ 

Proactive approach

"Before working with Procurios, we acted reactively towards our members. With a practical and insightful database such as Procurios, we finally work proactively. That creates a better bond with our members and we're closer to reality.„ - Stéphane Arnhem, Database Manager

  • 360 degrees
  • Insight into member engagement
  • Proactive communication

Transparency is invaluable

“Procurios was the first supplier that dared to say 'no' whenever they disagreed with a possible solution. That transparency was invaluable for us when choosing for Procurios as a partner.„ - Claire Mullen, Director of Member Services

  • Clear communication
  • Thinking partner
  • Consultancy Add-on
  • Professionally stubborn

Made for associations

All essential tasks of the entire team are manageable, insightful and fit seamlessly into our work processes. 



A partner that thinks along sides you and dares to say 'no' helps our organisation to be more progressive.


Higher engagement

With Engagement Score WFA understands the engagement and loyalty of its members. We can now work proactively on keeping our audience engaged.

Are you building engagement too?

By using Procuiros /Members you get more insights into your members and you trigger more engagement. Discover it now!

Get started Read more on /Members

Customer stories: This is what our customers think of the Procurios platform

Dirk De Man at

Procurios developed a completely new, catchy website that is appreciated by both our colleagues and our members.

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Dirk De Man Secretary at

Grégory Marchandise at UBA

Because of Procurios our members/visitors receive personalised content, tailored to their interests; both on our website and in mailings. This leads to twice the engagement on emails.

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Grégory Marchandise Digital Manager - Expert Content Marketing | Marketing Technology at UBA

Ulrich Leutbecher at Oiko Credit

De kracht van Procurios is de flexibiliteit van het platform door de producten en add-ons. Hierdoor is het makkelijk uit te breiden en aan te passen aan je wensen. Verder is het fijn dat Procurios Scrum en Agile werkt.

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Ulrich Leutbecher Global Web Support coördinator (voormalig) at Oiko Credit

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